As if CES wasn't confusing enough, there are two movements in the world of web video right now. One is broadcast content being put out on the web for you to buy and view on your computer, iPod, phone, etc. -- like at Google and Yahoo -- and the other is the world of personal video production and sharing. This post is about the latter.
We all seem to have plenty of time to shoot video, but editing what we've shot? Apparently not so much. It irks me that internet video has gotten so much attention lately, when most pieces you'll find online are almost unwatchable.
I bet if you counted the number of video clips appearing online on video sharing sites like Revver.com and YouTube.com, there would be very few pieces that had a single edit in them. For the most part, people are just hitting record on their camera, letting it run, and then throwing the clip online. If the lack of editing is a deliberate choice, fine. But most of these clips could probably benefit from some type of editing.
There's great potential there, but it's not being used for much yet.
When you talk about online video, many are quick to mention Lazy Sunday which made the rounds a couple of weeks ago and even popped up on the Arts section front page of the New York Times. It was actually a video segment produced for broadcast on Saturday Night Live and then distributed later via the web. Talent aside, it doesn't count as "web video" unless you are talking about stuff produced specifically with the basic tools, time commitment, and technique of the average web user.
On the recommendation of fellow CESCamper Chris Pirillo, I checked out muvee, software that does the editing for you. It's an interesting solution to the problem, though it's better for some things than others. More on that shortly. But first, how did we get to this point where everybody shoots but nobody edits?