Posted on May 25, 2006 at 12:48 PM in @earthlink
Note: The below is an archived entry from Earthling, formerly EarthLink's official blog. The blog itself has been decommissioned and is no longer updated, and comments are trackbacks are no longer accepted.
Ok, so maybe some of our early EarthLink podcast ads have been wrong(note: hilarious video clip but rated R for language) for podcasts.
As one of the first big companies to put ads on podcasts and vlogs, and the second advertiser ever on Rocketboom, we want to find formats that help us get the word out about what we offer in a way that feels right for the listeners and viewers we're trying to reach. In our experiences over the past several months, we've learned that spots made for radio probably don't belong on podcasts, and have sought new approaches that are interesting, relevant, and specific to the medium. Our collaboration with Rocketboom was one approach, and today we've introduced another:
The EarthLink Make Advertising Better Challenge.
If you think the ads you've heard on podcasts are ungood, or if you'd just like to make an ad and have the chance at earning some prize money, you can create a jingle, spot, or testimonial and submit it at the URL above. Podshow.com will showcase our favorites as submissions come in, and we'll run the winners as EarthLink ads. The submission deadline is July 4th.
In addition to doing a good turn for listeners everywhere by helping define what ads on podcasts should be like, Podshow will pay finalists $250 per category, and the overall winner $2000.
It's sort of like making "7up Yours".
Comments
podshow gives 250 bucks per selected clip you'll make for the "challenge"??? making that the cheapest advert ever!
Posted by dave | May 25, 2006 4:58 PM
Are you comparing it to TV and Radio ads? I'm not sure how you measure the "cost" or "price" of producing podcast ads yet. If I were eligible to enter I'd be happy with $250 for the effort of putting together a 30 second audio file. Besides, to me the challenge is also about participating in a process that has been one-way up until now.
Posted by Dave Coustan (earthling) | May 25, 2006 5:18 PM