Earthling

• A free market is not your choice of silo. I take this to mean that you shouldn't have all of your choices dictated by choosing one product or platform. See net neutrality.
  
• Nobody wants an "experience," they just want to make, buy, find, and understand stuff. I wholly disagree with this. "Experience" sounds like an empty marketing term but I think it describes something people want. When you have an "a ha" moment with a piece of software or product or service, that feels like an "experience." When you are effortlessly interacting with something and forget there's a computer in front of you, that's an "experience." And I think lots of people want that, and like it when they get it.
  
• The "consumer" is a relic of the industrial economy. Doc hates the term "consumer," because it no longer describes our relationship to the economy. He says we are customers, or listeners, or viewers instead.
  
• The net is not a place where "consumers" "access" "content." He thinks this is both overly simplistic and flawed. They're not consumers. They don't access stuff because they interact with it, change it, contribute to it, move it around, etc. And it's not "content" because in many cases it's not a static thing or object they are interacting with. It's dynamic, temporal, and sometimes it's a thing but often it's a process or service or stream. And it's often about production as much as consumption.
  
• Branding is for cattle, respect is for human beings. I disagree with some of this as well. I like brands. I like good brands. Since companies are not actually humans, it helps for us to think of them in terms of identity, even though that may only be a conceit. It's like naming. I'm a different person every day -- I'm a set of active processes, not a static list of stuff. But you can still call me "Dave" and it's convenient to think of my composition that way. If you haven't seen me in a while you might think I'm something I'm, not. My "brand" in your head may be off. But that's always relative and negotiated anyway. Same goes for corporate branding.
  
• Everything is becoming unbundled. My notes are sloppy here, but I think this is about the tendency for specialization and small producers or manufacturers picking one thing well instead of big companies trying to do everything.
  
• Couch potatoes are a doomed species. I don't know about this one, he didn't get to explain it, but I'm skeptical.
  
• Clear Channel killed commercial radio, listeners are bringing it back.
  
• ...
  

I'm being called to board. I'll fix this and add the rest when I'm back in Atlanta. In the meantime, let me know if you have a reaction to any of these points.