Earthling

• A free market is not your choice of silo. I take this to mean that you shouldn't have all of your choices dictated by choosing one product or platform. See net neutrality.
  
• Nobody wants an "experience," they just want to make, buy, find, and understand stuff. I wholly disagree with this. "Experience" sounds like an empty marketing term but I think it describes something people want. When you have an "a ha" moment with a piece of software or product or service, that feels like an "experience." When you are effortlessly interacting with something and forget there's a computer in front of you, that's an "experience." And I think lots of people want that, and like it when they get it.
  
• The "consumer" is a relic of the industrial economy. Doc hates the term "consumer," because it no longer describes our relationship to the economy. He says we are customers, or listeners, or viewers instead.
  
• The net is not a place where "consumers" "access" "content." He thinks this is both overly simplistic and flawed. They're not consumers. They don't access stuff because they interact with it, change it, contribute to it, move it around, etc. And it's not "content" because in many cases it's not a static thing or object they are interacting with. It's dynamic, temporal, and sometimes it's a thing but often it's a process or service or stream. And it's often about production as much as consumption.
  
• Branding is for cattle, respect is for human beings. I disagree with some of this as well. I like brands. I like good brands. Since companies are not actually humans, it helps for us to think of them in terms of identity, even though that may only be a conceit. It's like naming. I'm a different person every day -- I'm a set of active processes, not a static list of stuff. But you can still call me "Dave" and it's convenient to think of my composition that way. If you haven't seen me in a while you might think I'm something I'm not. My "brand" in your head may be off. But that's always relative and negotiated anyway. Same goes for corporate branding. I do think brands should be expansive and adaptable.
  
• Everything is becoming unbundled. My notes are sloppy here, but I think this is about the tendency for specialization and small producers or manufacturers picking one thing well instead of big companies trying to do everything.
  
• Couch potatoes are a doomed species. I don't know about this one, he didn't get to explain it, but I'm skeptical. Maybe now you have a computer on your lap while you watch tv, but that doesn't mean you're editing together feature films every night after work. Passive consumption will be around for a while, for better or for worse.
  
• Clear Channel killed commercial radio, listeners are bringing it back. This I agree with. Terrestrial radio has become colossally bad. The various ways you can listen to, share, and buy music online - music podcasts like Coverville. music services like last.fm and Pandora, iTunes, Satellite radio, etc., are muscling in on what we used to turn to radio for. Doc later qualified that with the statement "as long as they put radios in cars, it'll stick around," but I agree with the thrust of his statement.
  
• High-definition TV will be cheap and standard by the end of this year. I can see it being cheap-er next christmastime, but this all depends on your definition of "cheap".
  
• High-definition video will clog the last mile only. Doc didn't get a chance to go in depth on this one. This ties back to net neutrality, and his point seems to be that the so-called internet "pipes" won't be overloaded as net-based video usage becomes more widespread. You may want a faster connection from your house, as your appetite gets bigger, but from your ISP out, there shouldn't be a problem.
  
• Matter cannot be created or destroyed, only eaten. Heh. Ok.
  
• The livest part of the live web is on cell phones. Doc thinks the most active, producery, two-way, time-specific ways people are and will continue to use the net is through cellphones. I haven't uploaded to MySpace from my Helio phone yet, but it's that kind of stuff that he's talking about.
  
• Everybody is already an influencer. Now they're getting networked. Because many companies and people are listening to what the blogosphere has to say, having a way to publish your thoughts whenever you want on whatever you want gives you the ability to have influence on the products and services you use and the world you live in. The aggregation of all of that and the ability to form groups can make it more powerful.
  
• Closed formats are doomed. I hope this turns out to be true -- that things like digital rights management and un-portable content will lose in the marketplace and will therefore be replaced by open and more profitable formats.
  
• The majority of desktop and laptop computers in five years will run on Linux. Someone in the audience challenged him, and Doc was willing to take this bet today. I can't say I see it unless there's some compelling reason to move *away* from Mac and Windows, but I've been wrong many times before and Doc's a smart dude.
  
• The best the big boys can do is adapt. I don't know about this one. It depends who the "big boys" are. I think Google is now a big boy, and they innovate. I think Yahoo innovates. Nintendo is a big boy and they are definitely innovating with the Wii.
  
• The net should be as fast as your hard drive is. I never know what to do with these "should" statements. It feels like entitlement to me to say that technology *should be* better than it is. Things are moving pretty fast right now innovation-wise. Some of the things that slow it down aren't intention, they're inherent barriers that eventually are overcome.
  

I'm being called to board. I'll fix this and add the rest when I'm back in Atlanta. In the meantime, let me know if you have a reaction to any of these points.

Update: I'm back now, and just filled in the rest of it. Jeff Jarvis has written about the speech here. I liked the "rolling snowballs" metaphor as well, although my definition of good blogging is more expansive, and that's not the type of blogging I'm particularly good at. And David Utter wrote up his thoughts as well.