Posted on June 13, 2006 at 12:55 PM in thoughts
Note: The below is an archived entry from Earthling, formerly EarthLink's official blog. The blog itself has been decommissioned and is no longer updated, and comments are trackbacks are no longer accepted.
It feels like much longer than a month and a week since I attended the birth of BrainJams New Orleans. In that time the group has given rise to a fully-functioning ad-hoc team complete with project management, design, marketing, and technology expertise. It's pretty amazing when you think about the fact that for the most part we were all strangers to each other a couple of months ago. And it's neat that a bunch of well-intentioned discussion at a conference is resulting in actual project work that will help a business recover from Katrina's aftermath.

The current class at Sclafani (from Chris Schultz's Flickr set)
As our first project, we're working with the Sclafani Cooking School in Metairie, LA, to help them get the number of incoming students back near pre-Hurricane Katrina levels. As BrainJams chief Chris Heuer pointed out on a phone call this morning, "The traditions of great food and great restaurants are at the heart of the culture of New Orleans, and the Sclafani School plays a vital role in continuing those traditions."
It's a great program. Most enrollees have their 4-week education completely paid for by grants and scholarships, and they work hard to place their graduates in jobs that begin as soon as they complete their training. Sclafani also tracks their graduates' progress as they transition into the workforce, to provide ongoing support and career counseling.

Chris, Blake, and Jeff talking shop with the Sclafanis
BrainJams New Orleans is working with the Sclafani school to increase and refine their online marketing presence. What does that mean in practical terms? We hope to revamp and re-launch their web site within a month. And we'll help them get up to speed on community and communication tools like Flickr.com, Linked In, and blogs, both to attract new students and to help current students and graduates stay in touch with each other and their instructors.
One of the pleasant surprises of BrainJams for all of us has been the chance to learn from each other and from the organizations we're working with. This morning I checked in with Chris Heuer, Chris Schultz of Huckabuck, and Jeff Harris of Harris Consulting, and we all had examples of how our work with each other in BrainJams helped refine our approach to work back at our regular jobs. For me so far, it's been instructive to see the kinds of diagrams and visualization tools Chris H. uses to map out projects (hopefully I'll get one of those to publish), and to see Jeff's efficient project management and facilitation skills in action. Especially on conference calls.
Special thanks to former EarthLinker Lance Weatherby for bringing BrainJams to my attention in the first place. If you'd like to get involved in BrainJams networking or business outreach (or both), you can get more information here.
Comments
Dave, this post is fantastic. I was actually in the middle of writing my own when Chris sent me to yours. Great summary on Sclafani - now all I have to do is link to you. :)
Posted by Kristie Wells | June 13, 2006 7:31 PM
Dave,
What you folks are doing to help out in NOLA is fantastic!
I spent some time looking at your flickr set, http://www.flickr.com/photos/anearthling/142005192/in/set-72057594127921578/ from your time there and found it most moving. It is hard to imagine that happening in my town.
You need any more volunteers on this project you may be able to suck me in. :)
Posted by Lance Weatherby | June 13, 2006 8:28 PM