Earthling

Note: The below is an archived entry from Earthling, formerly EarthLink's official blog. The blog itself has been decommissioned and is no longer updated, and comments are trackbacks are no longer accepted.

Over to the right you'll see a new link that says EarthLink Blog Directory. That'll be a running list of both official EarthLink blogs and the personal blogs of any employees who wish to have them available there. Dan Greenfield, VP of Corporate Communications, offers some more background and perspective below:

Today we unveil an extension of Earthling – it’s a list of links to official EarthLink product blogs and a directory of unofficial personal blogs of EarthLink employees.

Check them out: Of course there is mine, Bernaisesource(shameless plug), but there are others as diverse as the employee base itself. From the observations of family life of a dad who works in marketing and those of a lesbian mother in the legal department to the peregrinations of a vice president on leave who is traveling the world with his family. It is only a beginning and the list is intimate. Participation is strictly voluntary, and other employees have chosen to keep their personal blog just that – personal.

It is an exciting day for me. I hope in time that we get many more participants. With the help of Dave Coustan and Reid MacDonald, this directory is an easy way to share part of the collective voice and experience of EarthLink employees.

Dave and I won’t monitor these blogs for content. The only criteria are that the blogs come from current employees and that they conform to EarthLink’s official blogging policy. If any postings raise the ire of fellow employees and senior management, we will have to take that on a case by case basis.

It some ways it is a gamble for us. We don’t know what will be written or how individual blogs will be perceived by the outside world. But it is a bet we are willing to take. Web 2.0 is changing the way companies do business and how companies communicate. We simply want to be a part of the conversation.

-Dan Greenfield

Update: Dan has shared some more thoughts on his own blog, Bernaisesource.