Earthling

Note: The below is an archived entry from Earthling, formerly EarthLink's official blog. The blog itself has been decommissioned and is no longer updated, and comments are trackbacks are no longer accepted.

I got the following email from the iTunes store today:

Dear Dave, Thank you for downloading "Not In Portland" from Lost, Season 3. The item you received had a minor, yet noticeable, quality issue. To remedy this problem, we placed a corrected copy of "Not In Portland" in your download queue. To begin downloading the new copy, click this link:

[the link was right here]

Or, you can open iTunes and select Check for Purchases from the Store menu. If you have any questions or concerns, please contact our customer service team by replying to this email.

[and then it was sent from an actual human with an actual name]

I hadn't noticed that there was a minor flaw in my video download. (I think) Apple decided it was worth it to point out to everyone who downloaded the episode, whether or not they complained or noticed. The fact that Apple pointed it out to me even though I didn't complain doesn't make me think any less of them. On the contrary, it shows they care about delivering the product they intend to deliver. I bet it was also more efficient for them to handle it this way rather than deal with only individuals who raised the issue.

The email was clear, humanly worded, and concise, and the remedy it offers is easy to use. A well-deserved best for emails and service like this.