SSL Certificate – Give Your Customers Peace of Mind

SSL certificates give online shoppers peace of mind…and since online shopping is an important part of modern commerce, and your business should make sure to take full advantage.

https ssl certificateOnline shoppers love convenience but hate risk. No one wants to be unsure about placing a purchase because they might be giving their financial information to an insecure site.  Don’t let that happen to your business: give your customer a guarantee.

This guarantee is a digital certificate.  Also known as an “SSL Certificate,”it encrypts your site’s online shopping cart, making it incredibly tough for a third party to snatch the credit card/mailing info your customers provide you.

And how will your customers know you’ve encrypted your website?  Firstly, you can display a graphic (showing a seal of the certificate, or a lock, etc) on your site, but…more importantly…if your cart is properly encrypted, the “http://” in your store’s web address will display as “https://” (the “s” literally stands for “secure”, and there is no way to get it without encryption).

With a secure website, your customers can buy without worry.  So include an SSL Certificate as a part of your ecommerce web hosting plan!

4 Email Account Security Tips

submitted by Peter Chronis

These days criminals are using a variety of techniques to compromise and gain access to accounts across the Internet.  They then often use these compromised accounts to send spam or gain unauthorized access to a victim’s private information (emails, banking information, etc.).

Just take a look at all the recent stories about stolen passwords and hacked accounts from some of the most popular sites on the Internet today.

phishingpasswordsTo reduce the risk of getting your accounts hacked into or compromised, we recommend that you take the following precautions to protect yourself:

1. Be Careful What You Click
Never reply to emails or click on email links that ask for your username and password. Our spam prevention partners have tracked a significant increase in phishing worldwide. Criminals often use phishing scams to help gather credentials.  Phishing is a term used to describe false emails sent from spammers claiming to be sent from a legitimate company (for example, EarthLink or well-known banks) and asking for your username and password. These fraudulent emails may look quite authentic – so beware.

2. Use Varying Usernames and Passwords
Don’t use the same username and password across multiple sites like email, banking and social network sites. Recent security research revealed that, on average, people use the same credentials to log into 49 different sites. Email usernames and passwords can be acquired from security breaches suffered by other service or product providers (tens of millions of credentials have been reported this year alone by other service or product providers). If you are using the same password for your EarthLink account as other accounts that were breached, then spammers may use this information to access your EarthLink email and send spam.

For these reasons, it’s good to have a system to generate strong, unique passwords for all the sites you use. Just follow these three simple steps.

You can change your EarthLink password here at any time.

3. Run an Antivirus Program to Curb Malware Infections
Some malware today is designed to run stealthily on your computer while it records the usernames and passwords to sites you access (your Web Mail, online banking, etc.).  Some security firms are reporting malware infection rates as high as 1 in 3 computers worldwide.  To protect yourself, the first step is to run an antivirus scan on your computer.  This can be done with any antivirus program of your choice.  EarthLink offers Norton 360 Online as a premium antivirus subscription with a Free 30-Day Trial if you want to check it out.

4. Choose Your Secret Hint and Word Wisely
A secret word or hint is often used to verify your identity when account changes are being made. You should not use information associated with you that is readily available on the Internet or through other sources. If you are unsure, try doing a quick Internet search for yourself to see what you can find.  If you can find it, so can a hacker.

Stay safe out there and never hesitate to reach out if you have additional questions around email or password security.

For further support from EarthLink, visit our Knowledgebase Support Center.

Website Templates Can be Professional-Looking and Easy to Use!

Website templates can look cheap and they can be hard to use…but they don’t have to be, so EarthLink wants you to know about the amazing template options in their web hosting packages (which includes an easy-to-use website builder).

The Website Builder includes professional-grade templates, and you don’t need to do any coding whatsoever! Just choose the webpage template you know will work best for your business. fill in the text, add images (upload them straight from your computer), answer a few basic questions, and click on “publish.”

Check out some of the pre-made templates we have:

Website Templates Available with EarthLink Web Hosting

  • Accounting
  • Advertising
  • Animals & Pets
  • Antiques & Collectibles
  • Architecture
  • Art
  • Astrology
  • Auto
  • Books
  • Business
  • Café / Restaurant
  • Children
  • Chiropractic
  • Cleaning & Maintenance
  • Clothes
  • Communications
  • Computers
  • Dentistry
  • Education
  • Electrical
  • Electronics
  • Employment Agency
  • Entertainment
  • Family
  • Farming
  • Fashion
  • Flowers & Gardening
  • Food & Drinks
  • Funerals
  • Furniture
  • Games
  • General
  • General Contractors
  • Gifts
  • Health & Beauty
  • Health Care
  • Heating & Air
  • Holidays
  • Hosting
  • Hotels
  • Industry
  • Insurance
  • Interior Design
  • Jewelry
  • Landscaping & Lawn Care
  • Law
  • Locksmith
  • Media
  • Medicine
  • Music
  • Nature
  • Office Supplies
  • Optical
  • Organizations
  • Painters
  • Pawn Brokers & Auctioneers
  • Personal Pages
  • Pest Control
  • Pharmacy
  • Photo & Video
  • Plumbing
  • Politics & Government
  • Printers
  • Property Management
  • Real Estate
  • Religion
  • Roofers
  • Science
  • Security
  • Sports & Recreation
  • Tourism & Travel
  • Transportation
  • Wedding

Don’t see a template category name that’s a perfect fit? Many of the website templates listed above can be easily adapted to fit other businesses simply by altering the text and images you use!

Living with Social Media

Social media has completely permeated our culture.  No one will be mad if you pass up using super-specific social networking sites and apps (like Pinterest), but you’ll definitely get sideways looks if you tell people you’re not on Facebook.

It’s odd that, with all the popularity of social media, theredon’t seem to be any tips sheets or guides on how to “properly” use it. And that’s exactly why EarthLink has put together a quick cheat sheet to help you with the basics:

BE YOURSELF

When the internet was newer, anonymity was key.  Disguising your true identity with usernames like “HappyMom97″ was a socially acceptable way to communicate through your computer.  This is no longer the case.  People want to find you (actual people from your past and present, like your friends, relatives, and coworkers), so it’s expected that you will now use your real name and a real photo in your social media profiles (some sites, like Google+, even require it!).  That being said, please NEVER including sensitive information like addresses, phone numbers, or even your current and past employment (the one exception is LinkedIN, a professional social site where it pays to show off your resume).

WRITE FOR YOUR MOTHER

If you wouldn’t want your mother to read it or see it, don’t post about it or upload a picture of it.  Only share photos of yourself that you’d be proud for an employer to see (the number of employers using social media to check up on applicants and current employees is on the rise), and try to avoid heated discussions.  Those conversations always work better face-to-face, and people reading it can easily take what you say out of context, no matter how well-worded or thought-out it is.

BE FRIENDS WITH…FRIENDS

Only “friend” people you know in real life.  If you get a message from a stranger, feel free to message back (most sites allow messaging…like an in-social-media email…between non “friends”), but don’t “add” them until you’ve met or spoken outside of social media.

KNOW HOW TO COMMUNICATE

  • Send a message if you want it to privately talk to someone
  • Post on a friend’s wall if it’s for a specific person, but one of your or their friends might enjoy what you’re sharing (like a recipe or a video of a sleeping cat)
  • Post a status about something general that all your friends might enjoy (like the deal on lunch you discovered)
  • Only comment on a post or status with something relevant (Example: if the original post is “I adore ALL YOU NEED IS LOVE by The Beatles,” comment “Me too!” and not “I miss you…how are you?”  That’s better for a separate wall post or message.

Use these as a jumping off point to get yourself settled into communicating through social media.  It’s meant to be a fun way to represent yourself online, so have fun with it!