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TV Listings Beta: Helpful Without The Creepy

"Passive personalization" is when a site takes some things it knows about you, and tries to make suggestions and guesses about what you might like based on those things. That's different. There are better and worse versions of that out there, but "Return on preferences" is much simpler and more literal. If I tell the site I like the actor who plays "Locke" on Lost, I want the site to:

  • Know that every time it asks me something about my television habits or what I like. Unless I change my mind.
  • Make the simple and obvious suggestions that go along with that. Don't give me other bald and soft-spoken actors, give me all of the shows he's on.
  • Give me the choice to take all of that information into my set-up, use a part of it, or use none.

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Posted on March 8, 2006 2:12 PM

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