EarthLink happenings from the last couple of weeks.
Just a few minutes ago, one of my friends sent me a link to this video message from Amanda Congdon explaining that she'll no longer be part of the show.
got an e-mail from Scott Cuppari this morning with some thoughts he wanted to share about the EarthLink/Rocketboom collaboration. He also wanted to find out what you all thought of the ads while they are still fresh in your mind, so in great haste we worked together to create a short survey. Please share your thoughts with us here. Your responses will be anonymous, and in participating you'll help us to shape our next steps.
We're finally there. Rocketboom's new EarthLink ads make their debut today at noon eastern. In addition to the usual daily video content goodness, there will be a new Rocketboom-produced EarthLink ad each day this week on Rocketboom.com. Or you can see just the ads themselves over here.
The schedule for the EarthLink ads on Rocketboom.com has shifted a bit. When details are finalized I’ll bring you a meatier update as well as a look back at the TRM ads.
Do yourself (and me) a favor, and look at today's installment of Rocketboom. Keep watching for an ad-like thing for TRM at the end. If you want to skip the Rocketboom and get straight to the ad, here's a link directly to it. But to get the full effect, you really need to watch both together.
Look for Rocketboom's own TRM ads to appear there starting Monday, March 13th. Watch the end of today's installment to catch a fleeting glimpse of what appears to be Amanda dressed up like a superhero. Then watch for Rocketboom's own EarthLink ads the week of April 3. If you don't know what I'm talking about, read up on it here and here.
On the advertising side, I think their approach is right on. Andrew explained that the daily ads will be self-contained and conceptual, but will also have a narrative thread running through them. Because Amanda stars in them and Andrew produces them with friend-of-Rocketboom director/editor Mario Librandi, they'll be consistent with the approach and style particular to the show. The approach reminds me of olde-tyme television variety shows where the same actors would take a break from the show to perform another sketch about a sponsor's product.
Last week EarthLink agreed to sponsor the Rocketboom vlog for the week of March 13, 2006.
If you use an RSS reader, you can subscribe to a feed of all future entries tagged 'Rocketboom'. [What is this?]