Online shopping and ordering is both wonderful (convenient and easy) and potentially bad (customers may feel nervous about giving out their credit card and contact info online). Everyone wants to be able to shop on their own time form their own home, but no one wants to have their financial info compromised. So, as a business, it’s your responsibility to provide a guarantee to your customer.
This guarantee can take the form of a digital certificate. Also known as an “SSL Certificate,” the digital certificate encrypts your site shopping cart, so that it’s incredibly difficult for an unsavory third party to steal the credit card/mailing info your customers enter.
How will customers know that you’ve encrypted your site and that their purchasing history is safe? Most online sellers with display a graphic seal of their certificate on their page, but most importantly, if your cart is properly encrypted, the “http://” in your store’s web address becomes “https://” (the “s” actually stands for “secure”!). When a website is secure, customers can buy without worry. So get make sure you include an SSL Certificate as a part of your ecommerce web hosting plan!