Your internet provider lets you use email, social media, do research, keep up with the news…and shop. And it seems that online shopping may have an unexpectedly popular patron: men.
Men have been turning out to shop online in droves, and retailers are excited about this for a few reasons:
- Men seem to do less casual browsing than women do, meaning that they are more likely to buy when they visit a site when compared to a female consumer
- Men often like to get the shopping “over with” and often buy more in one transaction than their female counterparts
- Men seem to have brand loyalty, meaning that companies have to spend less on advertising to keep a male customer once he’s purchased
Do you think this is an accurate reading of the online-shopping-male population, or does it seem a bit stereotypical? Either way, online shopping is a great way to get what you want on your own time (and from your own home)!