« PCC 2.1 Launch | Main | The Darker Side of Spyware: »

Just what is Zero-Day Protection?

In the ever changing and confusing world of Internet Security you probably have been hearing a lot of new terms being thrown around like: zero-day protection, zero-day threat, and zero-day attack etc. Just what do these terms mean and how does this affect you and your ability to keep your computer safe and more importantly your personal information secure?

Before we go too far I thought I’d go into a little detail about how you and I are protected from viruses and spyware using traditional signature/definition based methods. Over the past 20 years everyone has received a daily spyware and/or virus definition update that helps to protect users against the known malware on the Internet. Despite heroic attempts to fight the war against computer security threats, the bad guys are winning, especially as hackers learn ways to exploit the wait time between when threats are detected, and when they are fixed. As Yankee Group puts it, the old “signature-based malware systems are crumbling under the force of the sheer numbers marshaled by the enemy. ” Worse, “detection rates for the new malware variants are less than 70%, and anti-virus labs are between 30 and 60 days behind for run of the mill malware.” This is why 99% of consumer computers today have anti virus installed and yet 60% still get infected annually. And in the last year alone, nearly 10 million Americans became victims of identity theft, a crime that cost them approximately $5 billion total. It is the fastest growing crime in the United States, and it takes identity theft victims approximately 12 months to realize that they have been victimized.

Ok, back to the topic at hand.

Put simply a zero day threat is a piece of malicious code that is so new that there is no definition or signature for removal. A zero day attack is when that code is put onto the Internet to create havoc and more than likely try to steal personal consumer information. So the next question is how do we protect ourselves from these types of threats? For true zero day protection, a security solution needs to be able to discover malicious behaviors of files that may get onto your computer, without needing any signatures databases. Does a product like this exist? Absolutely!

I don't want this to turn into a huge sales pitch for my product (Protection Control Center with Attack Shield) but I’ll simply say that Attack Shield is the only purely behavioral based malware detection product on the market. By combining Attack Shield with traditional Proteciton Control Center (PCC), you achieve an unprecedented level of security. While PCC detects known attacks, Attack Shield prevents the unknown, zero day attacks that the anti virus/ anti spyware signatures on your system may not be able to find. With this combination, the vulnerability gap that once existed is now closed and your security level is raised.

We also provide a stand alone version of Attack Shield called Primary Response Safe Connect. This stand alone version is specifically designed to work with other security solutions such as Norton Internet Security and McAfee Protection Suites. By adding this additional layer of protection to your existing security, you enhance the protection provided by your AntiVirus with the ability to provide instant and constant protection against malware that your antivirus software cannot find. The combination of the two products provides you with stronger protection against newer, stealthier threats designed to avoid your antivirus software.

EarthLink has partnered with the leading zero-day protection security company (Sana Security) to bring you both Attack Shield and Primary Response Safe Connect. We believe in the product so strongly that we recommend it to everyone regardless of what other security products you may use.

If you want to try Protection Control Center with Attack Shield free for 30 days, click here.

If you have another security solution and want to add an extra layer of zero day protection, click here for a free 15 day trial.

You won’t be disappointed!

1^Yankee Group report entitled AntiVirus is Dead; Love Live AntiMalware, dated Dec. 18, 2006

Comments

Hello Ben, I've been looking for a human to ask a question about PCC. I hope that you are the one!

I have a HUGE problem with Norton 360 using up my system resources, sometimes preventing me from using my computer. I'd like to know if PCC is about the same, or if it will greatly improve my system performance over my Norton experience. If I add Attack Shield, will it degrade my system performance?

I'd like to know before I install PCC & Attack Shield. Thanks.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


(Note: Unless you answer this question, your comment will be classified as spam and will not be posted. I'll give you a hint:it's the word human, one word, and it's case sensitive.)