Sharing Your Email Marketing with Social Media

To help EarthLink Web Hosting customers grow their businesses and keep current customers engaged with email marketing, we’ve previously posted about how to create your first marketing emails  and how to track your email marketing results with Announcer Pro.

Announcer Pro is an easy-to-use email marketing tool that’s integrated into the EarthLink Web Hosting Control Center. It is free with all our EarthLink web hosting, ecommerce hosting, and professional website design and hosting plans.

Social Media sharing of email marketing with Announcer Pro

Today we’ll show you how easy it is to integrate your Announcer Pro email marketing with your social media marketing on Twitter and Facebook.

The good news is that once you’re ready to share your email marketing on social media, you’ve really already done all the work: setting up your company info, creating the subject line, choosing an email template, entering your content into the template and, lastly, scheduling and sending out the email.

One reminder when it comes to social media. Today’s post will go over how to share your emails on your company or personal Twitter and Facebook accounts. But don’t forget, it’s ideal if you can also get some of your recipients to share the email on their social networks.

In our first Announcer Pro post, we mentioned that, when you are creating your email, you will have the opportunity to click the checkboxes in the Social Networking section of the Edit Details page (bottom-right) to have Twitter and Facebook icons included with your email. These icons will make it easy for the recipients of your emails share them with their friends and followers.

Here’s how to share your company’s marketing emails with your social networks:

  1. Make sure you are signed into your Facebook and Twitter accounts.
  2. Sign in to your EarthLink Web Hosting Control Center at control.earthlink.net with your email address and password.
  3. Click on the Email tab and then the icon for Announcer Pro.
  4. From the Main Menu tab, you can either click the Social Networking tab at the top of the page or click Try it out under Social Networking on the right side of the page (seen on the screenshot above).
  5. You’ll see a list of all the emails you have created. Click on one that you want to share (both sent and unsent emails are listed, so make sure you choose one that is finished).
  6. Click the Share It button with the F to share on Facebook.
  7. Customize your message for Facebook, choose what group you want to share with (Public, Friends, Close Friends, etc.) and click the Share Link button.
  8. Click the Share It button with the T to share on Twitter.
  9. Write your Twitter message (under 140 characters) and click the Tweet button.

That’s all there is to it. Good luck spreading the word.

Email Marketing Results – How to Track Them with Announcer Pro

email marketing results chart in Announcer ProWant to grow your business or keep your current customer base engaged with email marketing? Then read on.

Several months ago, we posted about how to create and send your first marketing emails with Announcer Pro, an easy-to-use tool that’s built into the EarthLink Web Hosting Control panel.

Announcer Pro is included with all our EarthLink web hosting, ecommerce hosting, and professional website design and hosting plans. (The maximum number of contacts you can use, however, does vary by plan.)

After you’ve sent your first marketing email (using the 5 steps outlined in our previous post), you should get ready to monitor the results.

Today we’ll show you just what results and stats you can track with Announcer Pro.

How to View Your Email Marketing Results

  1. Sign in to your EarthLink Web Hosting Control Panel at control.earthlink.net.
  2. Click on the Email tab and then the icon for Announcer Pro.
  3. On the Main Menu screen, you’ll see some results in the Activity section as well as the Latest Email Statistics section.
  4. Click on the View Results tab at the top of the page to go to the Delivery Results page.

Your Delivery Results Page

The Announcer Pro delivery results page is an easy-to-read overview of your marketing email. Here’s what you’ll see on the main part of the page:

  • A large pie chart showing the percentage of opened, unopened and bounced emails
  • Percentage of your emails that were successfully sent
  • Click rate percentage for your emails
  • Percentage of recipients that unsubscribed
  • Percentage of emails that were flagged as spam
  • Twitter click percentage
  • Facebook click percentage

In the left-side column, you’ll see an Email Summary with the email name, subject line, reply-to-email address, and date sent. You’ll also get links that allow you to dig deeper into the results of your email.

Click, for example, on Clicks: 40% (that was my click-rate on my last email test; so this number will vary by campaign) and you’ll see the URL or URLs that were clicked on in your email, and a list of names and email addresses of the recipients who clicked on your email.

At the bottom of the left column, you’ll have the option to download a detailed report as an HTML, CSV, or PDF file.

Good luck with your email marketing efforts. Let us know how you’re doing in the comments section below.

Email Marketing – Don’t be Mistaken for SPAM

Email marketing is a convenient and cost-efficient way to reach your customers…if your message actually gets to them.  Knowing how to send a message without your customers thinking it’s a SPAM message is necessary, and EarthLink Web Hosting is here to help.

If you are directly replying to a customer you emailed you, you can rest assured your message won’t be mistaken for SPAM.  But if you are initiating email contact (through advertisements, helpful info, or updates), there are precautions you need to take to be sure your customers (and potential customers) see your communication as legitimate.  Here are the 6 ways to make sure your email marketing never hits their SPAM folder:

1) Email From a Recognizable Address

If customers visit “www.YourCompanySiteABC.com” to buy your products, your email addresses should all be “@YourCompanySiteABC.com”.  If they’re not, many customers might not trust the emails.  If you need help getting domain email, EarthLink has you covered!

1b) Use a “White Listed” Service

If you’re going to be sending out a large quantity of email marketing, use a service that has a good reputation,  (If you send out too many, your URL can be “black listed” for sending spam, just based on volume)  Constant Contact is an example of such a service. If you send out all the emails yourself, there is a good chance servers will mark your message as junk mail before it can even reach inboxes.

2) Never Ask for Personal Information

Never ask a customer to reply to an email with personal information.  Have them log into your site to submit (if you have that functionality), or call you directly.

3) Only Link to Your Website

Only send people, through email links, to places on your website they have seen before.  If you try to send them somewhere else, be prepared to get a low response OR calls wondering what you’re doing.

4) Check, and Double Check, Your Spelling/Grammar

Spelling mistakes are often a sign of spam, so avoid this by double checking your text.

5) Keep it Short

The more to-the-point your email marketing is, the more people will read it.  If you include long passages of “convincing language,” your email may come across as desperate (which is how many scammers come across).

6) Don’t Email Often

Even legitimate companies can spam (over-communicate and flood inboxes.  We recommend once to three times a month at maximum.

Managing Your Domain Email with Your EarthLink Web Hosting Account

Domain email - manage your business email with EarthLink Web Hosting Control CenterIf you’re an EarthLink Web Hosting customer, your online Control Center is your one stop to view and modify aspects of your account, build your website, add website features, manage your email, and more.

Today we’re going to give you an overview of the Email section of your Control Center. That’s where you can go to add mailboxes or FTP dropboxes, add forwards or mailing lists, create email newsletters, and more.

To get started, simply sign in to the Control Center at https://control.earthlink.net/ and click the Email tab. From there you’ll have these 7 options:

  1. Add FTP Dropbox: An FTP dropbox is a storage space on your website that you can use to store and retrieve files. Some people use it as a way to share files that are too large to send via email. Simply click the FTP Dropbox icon and then enter a new email address and password. Or click the edit icon next to any of the email addresses you already have in the Accounts section on the left and click the Enable button to activate a dropbox using the password for that address.
  2. Add Mailbox: Click the Add Mailbox icon to create a new mailbox/email address at your domain. Depending on whether you have an EarthLink build your own website  or professional web design plan, you can create from 100 – 1,000 email addresses. See our previous post about domain email addresses.
  3. Add Forward: A forwarded email address automatically sends all email sent to that address to another email address that you have specified. The forwarded address will be a mailbox at your domain. The address (or addresses) you forward to (called Recipients here) can be any email address. If you want to forward one of the email addresses you’ve already created, click on the edit icon for that address in the Accounts section on the left. Click the Yes button where it says Forward Email to Another Address, enter the address you want to forward to, and click the Update Forwarding button.
  4. Add Mailing List: Mailing Lists are special email accounts set up to forward email to a number of other email addresses. Email sent to the mailing list address is forwarded to everyone on the subscriber list. You may want to create a mailing list to email information to a large customer list or to use as an email-based discussion group. Choose a email address for the list, write a subject line, enter up to 300 recipients (hopefully if your list is large you can cut and paste from a spreadsheet or other document), and click Save.
  5. Announcer Pro: Announcer Pro is an easy-to-use email marketing platform. It lets you create HTML email newsletter and email marketing campaigns. It also helps you manage emails and track your results. See our previous post on How to Create & Send Your First Marketing Email with Announcer Pro.
  6. Fax-to-Email: This add-on service delivers faxes to your email inbox for your convenience. If you have this service, click the Fax-to-Email icon to log in and access your main fax number.
  7. Catchall Mailbox: A catchall mailbox is one that is set up to receive all email sent to your domain that isn’t sent to a valid email address. For example, if a customer sends an email to help@yourdomain.com and you don’t have that as an active email address, the message will be forwarded to your catchall box. See our previous post about Domain Email and the Catchall Mailbox.