Mobile Websites and Smartphone Statistics

Last week, we looked at some statistics that highlighted the importance of having a website for your business.

mobile website for EarthLink Internet & Web Hosting servicesToday we’ll follow up with some additional statistics: this time on the importance of also having a mobile website (you can see the mobile website for EarthLink in the screenshot on the right).

In their June 5 report, the Pew Research Center’s Internet & American Life Project for the first time found that the majority of Americans now own a smartphone.

The report found that 56% of all U.S. adults (age 18 and older) are smartphone owners. The percentage of smartphone ownership for younger Americans is significantly higher:

  • 79% between 18-24  
  • 81% between 25-34
  • 69% between 35-44

Not surprisingly, smartphone ownership also skews towards higher household incomes:

  • 61% for household incomes between $50,000-$74,999
  • 78% for household incomes $75,000 and above

So, what does that have to do with having a mobile website?

Well, one of the defining characteristics of a smartphone (one of the things that makes them smart) is the ability to use the phone to access the Internet and browse the web. While a smartphone browser can show a regular website in its browser, a mobile website is much easier to access and use for most smartphone users.

And shopping online is one of the things that quite a lot of smartphone owners use their Internet access for (remember, they have the highest household incomes, so they have more to spend).

According to a September 2012 study of mobile commerce by comScore, 4 out of 5 smartphone owners use their phone to access retail content.

Smartphone searches also drive action which can be beneficial to businesses. According to research by Google, after a search from their smartphone:

  • 68% have visited a business (either online or in person)
  • 53% have made a purchase
  • 24% have recommended a brand or product to others

The numbers are not just good news for the largest, national retailers like Amazon, eBay or Wal-Mart. Local search is driving commerce to local businesses.

After accessing local business content:

  • 61% of smartphone users called a business
  • 59% have visited a business
  • 74% have made a purchase as a result of using a smartphone.

Of those who made a purchase, 76% purchased in-store rather than online, so you don’t even need to be set up for ecommerce to see some of the sales benefit of having a mobile-ready business website.

That’s a pretty compelling case for the need to have a mobile website. And the numbers are only going to grow.

So, if you’re a business that’s still offline, get online today. If you’re a business with a website, but don’t yet have a mobile website, it would be smart to get started with that as soon as you can, so you don’t miss out on this accelerating trend.

With EarthLink Web Hosting, you have plenty of choices. Choose a do-it-yourself website plan or professional web design, a standard or premium web hosting plan or ecommerce hosting. All but one of our plans includes a mobile-optimized website, in addition to other valuable web hosting and website marketing features.

Here are all the EarthLink Web Hosting and Ecommerce Hosting plans that offer a mobile website:

Already using a mobile website for your business? Let us know how it’s working for you by leaving a comment below.

Mobile Websites: Do I Really Need One?

If you’ve got a business of any size (even if it’s just you at home), I probably don’t have to convince you that you need to build a business website at your own domain name.

Your customers expect you to have a website to consider you a legitimate business.

That’s why we started offering our web hosting services way back in 1995. But a lot has changed in those 18 years. Just having a website isn’t enough for many businesses.

Most businesses also need a mobile website.

If you’re wondering why, remember the immortal (if apocryphal) words of the notorious bank robber Willie Sutton. When asked why he robbed banks, Sutton is said to have responded, “Because that’s where the money is.”

That’s a pretty concise summary of why you need mobile site for your business. More and more, mobile is where your customers are. And if that’s where your customers are, that’s where your money is.

Our Mobile Planet - study of smartphone usage and need for mobile websitesConsider these stats from a 2012, Google-sponsored study of smartphone usage called Our Mobile Planet (PDF):

  • 96% of smartphone users have researched a product or service on their device
  • 94% of smartphone users look for local information on their phone
  • 90% purchase, contact the business or take another action after local research
  • 66% access the Internet every day on their smartphone
  • 57% search on their smartphones every day
  • 37% have researched on their smartphone and then purchased on a computer
  • 35% have made a purchase on their phone
  • 32% have researched on their smartphone and then purchased the product offline

That’s a lot of money to leave on the table.

Also consider that smartphone penetration is still growing and 31% of smartphone users expect to make even more mobile purchases in the future.

That’s why most of our web hosting plans and all of our ecommerce hosting plans include a mobile website with click-to-map and click-to-call functionality. Because we don’t want you to miss out on the ever-growing mobile market of smartphone and tablet users.

These are the EarthLink Web Hosting plans that include a mobile-optimized website: