SSL Certificate – Give Your Customers Peace of Mind

SSL certificates give online shoppers peace of mind…and since online shopping is an important part of modern commerce, and your business should make sure to take full advantage.

https ssl certificateOnline shoppers love convenience but hate risk. No one wants to be unsure about placing a purchase because they might be giving their financial information to an insecure site.  Don’t let that happen to your business: give your customer a guarantee.

This guarantee is a digital certificate.  Also known as an “SSL Certificate,”it encrypts your site’s online shopping cart, making it incredibly tough for a third party to snatch the credit card/mailing info your customers provide you.

And how will your customers know you’ve encrypted your website?  Firstly, you can display a graphic (showing a seal of the certificate, or a lock, etc) on your site, but…more importantly…if your cart is properly encrypted, the “http://” in your store’s web address will display as “https://” (the “s” literally stands for “secure”, and there is no way to get it without encryption).

With a secure website, your customers can buy without worry.  So include an SSL Certificate as a part of your ecommerce web hosting plan!

An Online Shopping Cart Can Make or Break Your Business

An online shopping cart can be the difference between making a sale and losing a customer.  If your business is a service (pet grooming, wedding planning, etc.) and you don’t ship physical goods, then you likely won’t need a shopping cart as part of your website.  But, if customers buy ship-able goods from you, you absolutely should include give your customers the option to order directly from you online.

It doesn’t matter if you build your website yourself or have a professional web designer build it for you: you need to know if your customers will expect eCommerce functionality (aka “has an online shopping cart”), and provide accordingly.  Customers are the lifeblood of your business, and making it convenient for them to give you their money should be a top priority!

EarthLink’s eCommerce plans let you accept credit cards through the web, and is the most convenient way for your customers to buy (since no “time” needs to be spent helping a customer when they’re shopping independently in your online store).  eCommerce web hosting plans do cost more than standard hosting plans…but the ability to sell online often far overshadows that cost with profits.

As a bonus, EarthLink includes many additional services in its eCommerce Web Hosting packages, outlined here:

  • StoreCreator Pro – Easy-to-use, professional ecommerce shopping cart builder. Includes links to help you sell with eBay.com and Amazon.com
  • Rapid SSL Certificate – Allows secure transactions through your online shopping cart; increases customer confidence in your website.
  • One-Page Mobile Website – Get customers who are online with smartphones and tablets.
  • Call Tracking – Call-tracking and analytics service helps you improve your online and offline marketing. You get a unique toll-free or local phone number so you can track and record customer calls. Includes click-to-call and other features.
  • Advanced Website Template Gallery – Choose from more than 5,000 templates.
  • Announcer Pro – Send your customers engaging email newsletters using graphic-rich HTML email templates. Includes contact management and reporting tools. Includes 500 contacts; our standard web hosting plans include up to 250 contacts.
  • 1,000 Business-Class Email Accounts – Allows for comprehensive email system as your business grows. Standard website hosting plans include up to 200 email addresses.