SSL certificates give online shoppers peace of mind…and since online shopping is an important part of modern commerce, and your business should make sure to take full advantage.
Online shoppers love convenience but hate risk. No one wants to be unsure about placing a purchase because they might be giving their financial information to an insecure site. Don’t let that happen to your business: give your customer a guarantee.
This guarantee is a digital certificate. Also known as an “SSL Certificate,”it encrypts your site’s online shopping cart, making it incredibly tough for a third party to snatch the credit card/mailing info your customers provide you.
And how will your customers know you’ve encrypted your website? Firstly, you can display a graphic (showing a seal of the certificate, or a lock, etc) on your site, but…more importantly…if your cart is properly encrypted, the “http://” in your store’s web address will display as “https://” (the “s” literally stands for “secure”, and there is no way to get it without encryption).