Sometimes the numbers just don’t add up. Like these website statistics…
I recently read that 97% of Internet users in the U.S. now go online to shop for local goods and services. That’s virtually everybody.
Yet by most accounts (there are slightly different numbers from survey to survey) 50% or more of U.S. businesses still do not have a website.
You’d expect those numbers to align much closer, wouldn’t you?
If 97% of people are going online when they want to buy, wouldn’t closer to 97% of businesses be there to sell to them? But they’re not. It’s not even close.
And it’s not because people are only looking for the big national brands or top online retailers: that 97% is for people looking to buy local goods and services, the very customers that small businesses should be most trying to reach. Yet about half of all companies are giving up that potential business to their competitors by not having a website. Go figure?
It’s also not because these people would be hard to reach: The same survey reported that 90% of these shoppers use search engines to find their local goods and services. All you’d need to reach them is a simple business website that has been set up properly so search engines can find it.
EarthLink Web Hosting provides all subscribers a simple, template-based website builder that makes it quick and easy for anyone to build a business website – with absolutely no experience necessary. (There are also options to have a professional website designer take care of everything for you.)
Our web hosting services also include easy-to-use tools to help businesses reach out to their customers, including search engine optimization (SEO) tools to help small businesses get their website in front of the 90% of shoppers using search engines for local goods and services.
According to the numbers, getting online works: Businesses using the web are expected to grow 40% faster and almost twice as likely to create jobs.
So, if you’re still waiting…what are you waiting for? A great deal? Then how about this:
Right now, the 50% of you without a business website can get 50% off any of our do-it-yourself web hosting and ecommerce hosting plans. Plus, a free domain name for 1 year.