Using EasySiteOptimizer Pro for Website SEO – Code Validation

A few months ago in our SEO Basics post, we showed you how to use EasySiteOptimizer Pro – which is free for all EarthLink Web Hosting and Ecommerce Hosting customers – for on-page keyword SEO optimization of your website.

SEO Basics - using EasySiteOptimizer Pro for code validation SEOBut that’s not all you can do with EasySiteOptimizer Pro. Today we’ll show how to use the Code Validation features to help you improve your website’s search engine rankings.

So let’s get started…

  1. Sign into your Web Hosting Control Center at with your EarthLink Web Hosting domain name, username, and password.
  2. On the Build tab, click the EasySiteOptimizer button.
  3.  From the Main Menu window, click the Optimization link. You’ll see an overview of your most recent optimizations, an optimization statistics graph, and page quality rankings (as shown in the screenshot above).
  4. Click the Code Validation link in the left-side navigation or the button at the bottom of the page. Code validation is to identify common errors on your site that can negatively impact your search engine rankings.
  5. Click the checkbox next to the page that you want to optimize and then click the Begin Code Validation button.
  6. SEO website code validation toolOn the Code Validation page, you’ll see a list of Notes on the left (Errors, Ignored Errors, Fixed Errors, and Notices). Click on any of the notes or errors to see a description of the problem and solution. For example, it may say that you are missing ALT tags for images, that you have a low density of keywords in a tag, that your page Title is too short or lacking keyword density, that you are lacking enough body copy, that you are missing one or more META tag (such as description or keywords).
  7. For some problems, such as keyword issues, you’ll have a link to click on to go and fix the problem. For others, such as Title problems, you’ll have an opportunity to correct the problem on the Code Validation page and then click the Fix button. Others, such as increasing the amount of body copy on your page, may require you to go back to the EasySiteWizard Pro tool (also within the Build section of your Control Center) to make substantial changes to your page.
  8. When you have finished fixing the code validation issues, click the Done button.

After you are finished validating your code and fixing problems, you may want to move on to the next step within the Optimization tab of EasySiteOptimizer: creating or updating your sitmap and submitting it to search engines. We’ll cover that in an upcoming post.

For more help with SEO problems that turn up in your Code Validation steps above, see our previous post about how to use keywords for website SEO (this includes help with Title and META tags).

Search Engine Marketing – Get an eBusiness Card

Search Engine Marketing can seem like a daunting task, especially when the traditional method of self-advertizing is so much easier: you just pass out a business card!  But while business cards are helpful in face-to-face environments, they have NO connection to the source most people use to search for businesses: Google. What if you could digitally “pass out your business card” to people searching for your name on Google?  With EarthLink, you CAN!

EarthLink’s eBiz Card makes it easy to be found in Google search results. Your “card” will let you establish a search engine presence based around your name while generating relevant business inquiries. It’s a great way to get started with Search Engine Marketing, and can help you generate more call and website traffic and make it easy for prospects to find, contact and buy from you!

How does it work?

When someone visits google to search for your name, your “eBusiness card” will appear as a sponsored link in the Google search results (see graphic, above!).  They will see you at the top of the results, along with the message you include “on your card” (which is actually a powerful Google ad).  Your Google ad can include a brief description of your services as well as a link to your business website (need help getting a website?  Click here). You can also include your phone number to make it easy for prospects to call you.

Why would you not want to have a sponsored ad promoting yourself on Google?  Get your eBusines card today!  (You can also call us to find out more: 1-800-201-8615)

SEO Basics: How to Use EasySiteOptimizer for SEO

A couple of weeks ago we posted SEO Basics: How to Use Keywords for Website SEO to you get started with SEO.

This week’s web hosting post is a follow-up to show our web hosting and ecommerce hosting customers how to use EasySiteOptimizer Pro (free for EarthLink customers) to implement the keyword suggestions we offered.

Here’s how easy it is to get started with SEO:

  1. Sign into your Web Hosting Control Center at with your EarthLink Web Hosting domain name, username, and password.
  2. On the Build tab, click the EasySiteOptimizer button (shown above); a new window will open.
  3. Click the Manage Keywords link.
  4. Click the arrow next to the page you want to add keyword keywords to; it’s best to start at the homepage, which will often be listed under Choose pages as index.html or index.htm. Then click the Continue to Keyword Selection button.
  5. If you don’t yet have any keywords yet, an alert message will pop up to let you know that. Simply click OK.
  6. SEO basics - how to SEO your website with EasySiteOptimizerEnter the Title you want for this webpage (remember, anything over 70 characters won’t be displayed in search results). See our previous SEO Basics post about Title tags for additional guidance.
  7. Enter the Description you want for this webpage. The description isn’t used for SEO rankings, but it is important. It’s the text that is typically shown in Google search results for your site (keep it under 155 characters, including spaces).
  8. Under Active Keywords List, click the + Add Keyword link.
  9. Add keywords one at a time for your webpage. When you’ve finished, click the Apply button to save your Title, Description, and Keyword changes to your website.
  10.  If you are just working on one page of your website, that’s all you need to do. If you want to optimize other pages, simply repeat the process, selecting a different page as you did above in step 4.

Remember to check our SEO Basics post about keywords if you need help choosing the best keywords for your website.


SEO Basics: Using Keywords for Website SEO

Find popular keywords for SEO - Google Keyword ToolLast week, we started our SEO Basics series with a look at How to Use Title Tags on Your Website.

As a reminder, SEO stands for search engine optimization, and refers to all the techniques used to help your website and webpages rank well in search engine results.

When telling you how to optimize your Title tags last week, we talked about how it was important to feature the keywords that are most popular to describe your product or service.

The same is true for the content of your webpages: keywords matter.

Here’s what you need to know about keywords:

  • Ideally, each of the pages on our website should be focused on one keyword (with close variations).
  • “Keyword” often means multiple words: web hosting service and professional web design are multi-word keywords for EarthLink Web Hosting pages. High speed cable Internet is a keyword for our cable Internet access page.
  • Use tools such as the Google Keyword tool to find the right keywords.
  • Generally it’s recommended to shoot for the keywords with the highest volume, though you may decide you’re better able to compete for some more narrow, long-tail keywords with less traffic.
  • Keep in mind, your product name is typically not your keyword. Your keyword is the more generic term for what your product/service is. Think: what do people call products like mine, in general.
  • Ideally, keywords should be in the page’s Title tag, URL, page header (H1 tag), and used throughout the body of the page, especially near the top.
  • Do not stuff the page with keywords. This is a very old and now dangerous technique that is likely to backfire. Use your keyword (and variations) a natural number of times when covering your topic/product.
  • Vary your keyword on your webpage in natural ways: using singular and plural forms, different word orders for keyword phrases, close synonyms, and natural keyword modifiers.
  • Use your keywords as links on other pages in your website. Internal linking using keywords is another way that search engines determine what is most important about a page.

Using the simple keyword techniques above should help you get started with SEO and help you generate traffic to your website. Good luck.