Sharing Your Email Marketing with Social Media

To help EarthLink Web Hosting customers grow their businesses and keep current customers engaged with email marketing, we’ve previously posted about how to create your first marketing emails  and how to track your email marketing results with Announcer Pro.

Announcer Pro is an easy-to-use email marketing tool that’s integrated into the EarthLink Web Hosting Control Center. It is free with all our EarthLink web hosting, ecommerce hosting, and professional website design and hosting plans.

Social Media sharing of email marketing with Announcer Pro

Today we’ll show you how easy it is to integrate your Announcer Pro email marketing with your social media marketing on Twitter and Facebook.

The good news is that once you’re ready to share your email marketing on social media, you’ve really already done all the work: setting up your company info, creating the subject line, choosing an email template, entering your content into the template and, lastly, scheduling and sending out the email.

One reminder when it comes to social media. Today’s post will go over how to share your emails on your company or personal Twitter and Facebook accounts. But don’t forget, it’s ideal if you can also get some of your recipients to share the email on their social networks.

In our first Announcer Pro post, we mentioned that, when you are creating your email, you will have the opportunity to click the checkboxes in the Social Networking section of the Edit Details page (bottom-right) to have Twitter and Facebook icons included with your email. These icons will make it easy for the recipients of your emails share them with their friends and followers.

Here’s how to share your company’s marketing emails with your social networks:

  1. Make sure you are signed into your Facebook and Twitter accounts.
  2. Sign in to your EarthLink Web Hosting Control Center at control.earthlink.net with your email address and password.
  3. Click on the Email tab and then the icon for Announcer Pro.
  4. From the Main Menu tab, you can either click the Social Networking tab at the top of the page or click Try it out under Social Networking on the right side of the page (seen on the screenshot above).
  5. You’ll see a list of all the emails you have created. Click on one that you want to share (both sent and unsent emails are listed, so make sure you choose one that is finished).
  6. Click the Share It button with the F to share on Facebook.
  7. Customize your message for Facebook, choose what group you want to share with (Public, Friends, Close Friends, etc.) and click the Share Link button.
  8. Click the Share It button with the T to share on Twitter.
  9. Write your Twitter message (under 140 characters) and click the Tweet button.

That’s all there is to it. Good luck spreading the word.

New Internet Trends Report

As an Internet service provider, we’re passionate about the Internet and work hard to keep up with what’s new and stay informed about trends that are affecting the direction of the Internet. And we like to keep our Internet access customers informed, as well. So yesterday was a big day.

internet-trends-report-2013On day two of the AllThingsD D11 conference, Mary Meeker, partner at the venture capital firm Kleiner Perkins Caufield & Byers, presented her latest annual report on Internet trends.

You can find the full Internet trends presentation (117 slides) on the KPCB website or watch the full video of the D11 presentation (about 24 minutes). But we’ll save you some time by giving you the highlights.

  • The Internet is still growing – fast. EarthLink has been in the Internet access business almost 20 years, so to us it often seems such a mature, established industry. But it is still growing 8%, driven by emerging markets such as China, India, Indonesia, Iran and the Philippines (see slide 4).
  • The U.S. still dominates the Internet. Of the top 10 global Internet properties (Google, Microsoft, Facebook, Yahoo, etc.), eight were “Made in the USA.” Interestingly, while 80% of the sites are U.S.-owned, traffic to them is 81% international users. On the mobile side, 88% of smartphone operating systems (iOS, Android, Windows Phone) are U.S.-made (see slides 6 & 7).
  • Sharing is skyrocketing. The amount of content created and shared has grown by 9x in five years and shows no sign of slowing down (see slides 11- 23).
  • Facebook still rules…but for how long? The top social media sites were Facebook (#1 by a significant amount), YouTube, Twitter, Google+ and LinkedIn (see slide 27). Facebook’s users, however, were reported to have declined from 2011 to 2012.
  • U.S. smartphone users are pretty darn happy. Users report feeling “connected,” “excited,” “curious/interested,” and “productive” about social and communication activities on their smartphones (see slide 31).
  • Mobile Internet traffic is growing and growing and… In some countries (notably China), mobile Internet access has surpassed desktop/PC access. Mobile is growing for both commerce and social sharing sites (see slides 32 – 37).
  • Tablets have grown even faster than smartphones. Global shipments of tablets actually surpassed desktop PCs and notebook/laptop computers in Q4 of 2012 (see slides 44 – 50).
  • Wearable tech devices with sensors are next in line. Expect hands-free, wearable devices such as wristwatches, bracelets, glasses and more (see slides 52 – 55).
  • China: the case study. Sure, they’re growing because they’re the biggest country. But they are also innovating in some interesting ways (see slides 67 – 73).
  • Immigration fuels U.S. tech … but not enough. Sixty percent of the top 25 tech companies in the U.S. were founded by 1st or 2nd generation Americans. But immigration policy means there’s a shortage of high-skilled technology workers needed to grow the industry (see slides 84 – 90).

Let us know what Internet trend you are most excited about, or if you see other trends.

Living with Social Media

Social media has completely permeated our culture.  No one will be mad if you pass up using super-specific social networking sites and apps (like Pinterest), but you’ll definitely get sideways looks if you tell people you’re not on Facebook.

It’s odd that, with all the popularity of social media, theredon’t seem to be any tips sheets or guides on how to “properly” use it. And that’s exactly why EarthLink has put together a quick cheat sheet to help you with the basics:

BE YOURSELF

When the internet was newer, anonymity was key.  Disguising your true identity with usernames like “HappyMom97” was a socially acceptable way to communicate through your computer.  This is no longer the case.  People want to find you (actual people from your past and present, like your friends, relatives, and coworkers), so it’s expected that you will now use your real name and a real photo in your social media profiles (some sites, like Google+, even require it!).  That being said, please NEVER including sensitive information like addresses, phone numbers, or even your current and past employment (the one exception is LinkedIN, a professional social site where it pays to show off your resume).

WRITE FOR YOUR MOTHER

If you wouldn’t want your mother to read it or see it, don’t post about it or upload a picture of it.  Only share photos of yourself that you’d be proud for an employer to see (the number of employers using social media to check up on applicants and current employees is on the rise), and try to avoid heated discussions.  Those conversations always work better face-to-face, and people reading it can easily take what you say out of context, no matter how well-worded or thought-out it is.

BE FRIENDS WITH…FRIENDS

Only “friend” people you know in real life.  If you get a message from a stranger, feel free to message back (most sites allow messaging…like an in-social-media email…between non “friends”), but don’t “add” them until you’ve met or spoken outside of social media.

KNOW HOW TO COMMUNICATE

  • Send a message if you want it to privately talk to someone
  • Post on a friend’s wall if it’s for a specific person, but one of your or their friends might enjoy what you’re sharing (like a recipe or a video of a sleeping cat)
  • Post a status about something general that all your friends might enjoy (like the deal on lunch you discovered)
  • Only comment on a post or status with something relevant (Example: if the original post is “I adore ALL YOU NEED IS LOVE by The Beatles,” comment “Me too!” and not “I miss you…how are you?”  That’s better for a separate wall post or message.

Use these as a jumping off point to get yourself settled into communicating through social media.  It’s meant to be a fun way to represent yourself online, so have fun with it!

Web Hosting – Why EarthLink is a Great Choice, pt 2

Last week we presented the first 5 points on this list, explaining the base reasons that EarthLink the best web hosting service provider.  This week we bring you the other five…the “frosting on the cake” if you will.  And, of course, should you have any questions, don’t hesitate to call us (1-888-532-5004)!

6. FREE S.E.O. Tools. Search engine optimization (SEO) can help you drive more traffic to your website through customers clicking on your search engine results. Our free tools help you optimize your business website for google (and other search engines); it also lists your website on 60+ online directories and your physical location on many popular GPS systems!

7. FREE Email Marketing Tools. EarthLink’s Email Announcer Pro makes it easy to create email newsletters, manage customer contact lists, and track the open and click-through rates of your email marketing campaigns!

8. FREE Social Media Tools. Our free SocialStream tool lets you manage and post to multiple social media profiles (Facebook, Twitter, LinkedIN) from one simple interface!

9. WordPress blog installer. EarthLink’s WordPress Installer is makes setting up a blog on your site through WordPress (the web’s top blogging software) …all within your EarthLink Web Hosting account!

10. We want you to succeed!  Our support staff is here to help you with questions, comments, and to resolve any issues that may arise.  EarthLink also has a variety of self-help tools to answer your questions any time of the day.  You’re our customer, and we care about you…when you succeed, we succeed!