Last week, we looked at some statistics that highlighted the importance of having a website for your business.
In their June 5 report, the Pew Research Center’s Internet & American Life Project for the first time found that the majority of Americans now own a smartphone.
The report found that 56% of all U.S. adults (age 18 and older) are smartphone owners. The percentage of smartphone ownership for younger Americans is significantly higher:
- 79% between 18-24
- 81% between 25-34
- 69% between 35-44
Not surprisingly, smartphone ownership also skews towards higher household incomes:
- 61% for household incomes between $50,000-$74,999
- 78% for household incomes $75,000 and above
So, what does that have to do with having a mobile website?
Well, one of the defining characteristics of a smartphone (one of the things that makes them smart) is the ability to use the phone to access the Internet and browse the web. While a smartphone browser can show a regular website in its browser, a mobile website is much easier to access and use for most smartphone users.
And shopping online is one of the things that quite a lot of smartphone owners use their Internet access for (remember, they have the highest household incomes, so they have more to spend).
According to a September 2012 study of mobile commerce by comScore, 4 out of 5 smartphone owners use their phone to access retail content.
Smartphone searches also drive action which can be beneficial to businesses. According to research by Google, after a search from their smartphone:
- 68% have visited a business (either online or in person)
- 53% have made a purchase
- 24% have recommended a brand or product to others
The numbers are not just good news for the largest, national retailers like Amazon, eBay or Wal-Mart. Local search is driving commerce to local businesses.
After accessing local business content:
- 61% of smartphone users called a business
- 59% have visited a business
- 74% have made a purchase as a result of using a smartphone.
Of those who made a purchase, 76% purchased in-store rather than online, so you don’t even need to be set up for ecommerce to see some of the sales benefit of having a mobile-ready business website.
That’s a pretty compelling case for the need to have a mobile website. And the numbers are only going to grow.
So, if you’re a business that’s still offline, get online today. If you’re a business with a website, but don’t yet have a mobile website, it would be smart to get started with that as soon as you can, so you don’t miss out on this accelerating trend.
With EarthLink Web Hosting, you have plenty of choices. Choose a do-it-yourself website plan or professional web design, a standard or premium web hosting plan or ecommerce hosting. All but one of our plans includes a mobile-optimized website, in addition to other valuable web hosting and website marketing features.
Here are all the EarthLink Web Hosting and Ecommerce Hosting plans that offer a mobile website:
- Business Website Plus
- Ecommerce Website Plus
- Standard Design & Marketing Website
- Premium Design & Marketing Website
- Ecommerce Design & Marketing Website
Already using a mobile website for your business? Let us know how it’s working for you by leaving a comment below.