- Return Rates for Online Video Sites
Recent data has been released by online video service “Read It Later” gives interesting insight into the activities of its 4 million users. The service allows people to save links to videos on a list they can return to later to watch. While their study was limited to their own users, it can be used to draw conclusions about the overall popularity of online video sites.
It seems that CollegeHumor and Break.com (both of which specialize in short, funny, easily sharable videos) display the highest return rates, followed by Comedy Central (which offers comedic clips as well as full-length TV episodes) and Hulu (a service offering clips and full episodes from a variety of television networks).
This ranking can initially be surprising; when most people hear the phrase “web video,” they will most likely think of YouTube and the user-created content it’s so famous for. (In fact, any content that isn’t user-created, or is from television or film, is immediately taken down.)
It seems that, even when given the choice of viewing “original” or “network” content, many people still prefer to “watch TV.”
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