You’ve finally done it, and if you don’t mind saying so, it looks pretty darn good for something you designed yourself: your very own company website.
Focusing on it until your eyes are blurry, you’ve pored over every image…every word…until everything is just so. Before you give your website the green light and unleash it on the world, there’s one other thing you might want to consider:
Internet browser issues that might hinder your website experience.
More often than not, variation from one browser to another is pretty minor. Yet there are times when folks using a particular site might not be able to access certain features, graphic elements, etc.…discover glitches such as broken pages…or find, worse yet, that the website doesn’t even load. All in all, it’s a bad experience. How can you be sure your website withstands the browser barrage?
There are a host of browser test services you can use to do so. Most you have to pay a fee for, but when you consider worst case scenario…well worth it.
Among the most popular browser testing services:
Even better, know how your customers are browsing…
By and large, Internet Explorer leads the pack in terms of popularity. But if you prefer facts, not assumptions, familiarize yourself with which browsers your website visitors are most commonly using.
While you might, easily enough, be able to check your website with the most recent releases of Explorer, Firefox, Chrome and Safari — consider that visitors could be using a past edition of a browser to view your site or a different browser entirely. What’s more, tech-savvy visitors armed with the latest and greatest might be surfing nearly exclusively on their smartphones or tablets.
Does your website stand up to the test and work for all mediums?
That’s where Google Analytics comes in handy. Log in and create a new custom report with these parameters: “browsers,” unique visitors,” “average time on site” and “bounce rate.” Websites with problems will have a lower than average “time on site” and “higher than average” bounce rate. It’s all spelled out in an easy-to-follow cross-browser compatibility report.
Your website may be one pretty package with striking visuals, handy tools and enticing messaging. Now it’s time to ensure flawless delivery. Taking steps to verify browser compatibility can make sure it’s universally well received.