According to reports from the New York Times, Apple is getting ready to dive into the internet radio pool. Having supposedly already sealed a deal with Warner Music, Apple is in rights negotiations with other music providers to launch a music streaming service with content variety that could rival its own iTunes library.
Rumors say Apple wants to release the service (which, like market leader Pandora, would be free) as a mobile app in its upcoming iOS7 operating system. The service would support itself from in-app ads, which seems to be standard practice for “internet radio” services.
If you use Pandora, would you jump ship for an Apple-branded service?