Website Statistics – The Numbers Say You Need to Have a Website

Sometimes the numbers just don’t add up. Like these website statistics…

I recently read that 97% of Internet users in the U.S. now go online to shop for local goods and services. That’s virtually everybody.

Yet by most accounts (there are slightly different numbers from survey to survey) 50% or more of U.S. businesses still do not have a website.

You’d expect those numbers to align much closer, wouldn’t you?

If 97% of people are going online when they want to buy, wouldn’t closer to 97% of businesses be there to sell to them? But they’re not. It’s not even close.

And it’s not because people are only looking for the big national brands or top online retailers: that 97% is for people looking to buy local goods and services, the very customers that small businesses should be most trying to reach. Yet about half of all companies are giving up that potential business to their competitors by not having a website. Go figure?

It’s also not because these people would be hard to reach: The same survey reported that 90% of these shoppers use search engines to find their local goods and services. All you’d need to reach them is a simple business website that has been set up properly so search engines can find it.

EarthLink Web Hosting provides all subscribers a simple, template-based website builder that makes it quick and easy for anyone to build a business website – with absolutely no experience necessary. (There are also options to have a professional website designer take care of everything for you.)

Our web hosting services also include easy-to-use tools to help businesses reach out to their customers, including search engine optimization (SEO) tools to help small businesses get their website in front of the 90% of shoppers using search engines for local goods and services.

According to the numbers, getting online works: Businesses using the web are expected to grow 40% faster and almost twice as likely to create jobs.

So, if you’re still waiting…what are you waiting for? A great deal? Then how about this:

Right now, the 50% of you without a business website can get 50% off any of our do-it-yourself web hosting and ecommerce hosting plans. Plus, a free domain name for 1 year.

SSL Certificate – Give Your Customers Peace of Mind

SSL certificates give online shoppers peace of mind…and since online shopping is an important part of modern commerce, and your business should make sure to take full advantage.

https ssl certificateOnline shoppers love convenience but hate risk. No one wants to be unsure about placing a purchase because they might be giving their financial information to an insecure site.  Don’t let that happen to your business: give your customer a guarantee.

This guarantee is a digital certificate.  Also known as an “SSL Certificate,”it encrypts your site’s online shopping cart, making it incredibly tough for a third party to snatch the credit card/mailing info your customers provide you.

And how will your customers know you’ve encrypted your website?  Firstly, you can display a graphic (showing a seal of the certificate, or a lock, etc) on your site, but…more importantly…if your cart is properly encrypted, the “http://” in your store’s web address will display as “https://” (the “s” literally stands for “secure”, and there is no way to get it without encryption).

With a secure website, your customers can buy without worry.  So include an SSL Certificate as a part of your ecommerce web hosting plan!