A few months ago in our SEO Basics post, we showed you how to use EasySiteOptimizer Pro – which is free for all EarthLink Web Hosting and Ecommerce Hosting customers – for on-page keyword SEO optimization of your website.
So let’s get started…
- Sign into your Web Hosting Control Center at with your EarthLink Web Hosting domain name, username, and password.
- On the Build tab, click the EasySiteOptimizer button.
- From the Main Menu window, click the Optimization link. You’ll see an overview of your most recent optimizations, an optimization statistics graph, and page quality rankings (as shown in the screenshot above).
- Click the Code Validation link in the left-side navigation or the button at the bottom of the page. Code validation is to identify common errors on your site that can negatively impact your search engine rankings.
- Click the checkbox next to the page that you want to optimize and then click the Begin Code Validation button.
- On the Code Validation page, you’ll see a list of Notes on the left (Errors, Ignored Errors, Fixed Errors, and Notices). Click on any of the notes or errors to see a description of the problem and solution. For example, it may say that you are missing ALT tags for images, that you have a low density of keywords in a tag, that your page Title is too short or lacking keyword density, that you are lacking enough body copy, that you are missing one or more META tag (such as description or keywords).
- For some problems, such as keyword issues, you’ll have a link to click on to go and fix the problem. For others, such as Title problems, you’ll have an opportunity to correct the problem on the Code Validation page and then click the Fix button. Others, such as increasing the amount of body copy on your page, may require you to go back to the EasySiteWizard Pro tool (also within the Build section of your Control Center) to make substantial changes to your page.
- When you have finished fixing the code validation issues, click the Done button.
After you are finished validating your code and fixing problems, you may want to move on to the next step within the Optimization tab of EasySiteOptimizer: creating or updating your sitmap and submitting it to search engines. We’ll cover that in an upcoming post.
For more help with SEO problems that turn up in your Code Validation steps above, see our previous post about how to use keywords for website SEO (this includes help with Title and META tags).