A few months ago in our SEO Basics post, we showed you how to use EasySiteOptimizer Pro – which is free for all EarthLink Web Hosting and Ecommerce Hosting customers – for on-page keyword SEO optimization of your website.
But that’s not all you can do with EasySiteOptimizer Pro. Today we’ll show how to use the Code Validation features to help you improve your website’s search engine rankings.
So let’s get started…
- Sign into your Web Hosting Control Center at with your EarthLink Web Hosting domain name, username, and password.
- On the Build tab, click the EasySiteOptimizer button.
- From the Main Menu window, click the Optimization link. You’ll see an overview of your most recent optimizations, an optimization statistics graph, and page quality rankings (as shown in the screenshot above).
- Click the Code Validation link in the left-side navigation or the button at the bottom of the page. Code validation is to identify common errors on your site that can negatively impact your search engine rankings.
- Click the checkbox next to the page that you want to optimize and then click the Begin Code Validation button.
- On the Code Validation page, you’ll see a list of Notes on the left (Errors, Ignored Errors, Fixed Errors, and Notices). Click on any of the notes or errors to see a description of the problem and solution. For example, it may say that you are missing ALT tags for images, that you have a low density of keywords in a tag, that your page Title is too short or lacking keyword density, that you are lacking enough body copy, that you are missing one or more META tag (such as description or keywords).
- For some problems, such as keyword issues, you’ll have a link to click on to go and fix the problem. For others, such as Title problems, you’ll have an opportunity to correct the problem on the Code Validation page and then click the Fix button. Others, such as increasing the amount of body copy on your page, may require you to go back to the EasySiteWizard Pro tool (also within the Build section of your Control Center) to make substantial changes to your page.
- When you have finished fixing the code validation issues, click the Done button.
After you are finished validating your code and fixing problems, you may want to move on to the next step within the Optimization tab of EasySiteOptimizer: creating or updating your sitmap and submitting it to search engines. We’ll cover that in an upcoming post.
For more help with SEO problems that turn up in your Code Validation steps above, see our previous post about how to use keywords for website SEO (this includes help with Title and META tags).
It is impossible to duplicate the power of the human voice via text, email or online chat,and many experienced salespeople swear by the strength of closing a deal (or answering questions) over the phone.
At EarthLink Business we know the value of the human voice and we place a high value on delivery of high quality voice transmission over our nationwide IP network. Whether your business requires Hosted Voice services and mobile devices, or relies on traditional telephony communications EarthLink has a full voice product suite delivered with quality of service second to none. So if you want your voice to be heard loud, crisp and clear reach out to an EarthLink Business representative today.
The biggest Internet news of the week is coming from Google, which just yesterday kicked off its 6th annual Google I/O developer conference.
The conference, which over 6,000 developers are attending at the Moscone Center in San Francisco, is still going on right now and will conclude tomorrow. But there has been quite a lot of buzz about what Google has already announced.
Here’s a rundown of the biggest announcements from the Google I/O developer conference so far:
- Google Play Music All Access: This is a new, unlimited streaming music/Internet radio subscription service. It offers access to millions of tracks, playlists and suggestions based on music you already own and like, and let you customize a streaming radio station based on specific songs or artists (a la Pandora). You can stream music on Web or Android phones and tablets. The service will cost $9.99 a month, but if you sign up for a free 30-day trial before June 30th, you’ll pay only $7.99 a month. CNET has a review of the new All Access service. Or visit Google Play Music.
- Google Play social gaming: Google is launching a new platform that will allow game developers to build in more social gaming aspects as well as take advantage of Google’s cloud storage capabilities, so you could play and pause a game on Android devices, iOS decices, PCs or Macs. See the Wall Street Journal for a review.
- Google Maps: The popular map and direction service has been totally rebuilt. The next generation of Google Maps offers a more full-screen, less cluttered view with a search box built into the map itself. You’ll get a lot more options with your map searches: more local points of interest, more business information, street view and satellite imagery options, photo tours, and more. You’ll likewise get more options for directions: car, public transportation, walking, biking, flying. The new maps is available for the Web, on Android devices, or iPhone. Google has a preview of the new Maps and links to downloads here.
- Google Search: Google previewed its work on conversational search. When it launches, you’ll be able to say “OK, Google, will it be raining this weekend in Central Park?” and get your answer spoken back to you. You can then ask follow-up questions. Google also announced improvements to its Knowledge Graph, to answer factual questions more precisely and fully. And Google Now updates offer reminders based on time and your current location. See Google’s Inside Search blog for more details.
- Google Hangouts: Google launched a new Hangouts chat, video chat and unified messaging app that works across platforms. You can use it to text, send photos, or have a group video conference; SMS integration is reportedly coming soon (but not for iOS). The new Hangouts replaces Google Talk and G+ Messenger. It’s now available on Android, iOS, Chrome and Gmail. Read a review of Hangouts on Techcrunch.
- Google+: The social network site has been redesigned to work better across platforms (Web and mobile devices). Google+ Photos also features a number of important updates: Auto Backup, Auto Highlight, Auto Enhance, and the more-awesomely named Auto Awesome. Google has an overview of G+ changes here.
That’s not all. Watch for more updates on Google’s Official Blog.
You can also keep up-to-the-minute on Google announcements and even watch live streaming video of the ongoing developers conference here.
SSL certificates give online shoppers peace of mind…and since online shopping is an important part of modern commerce, and your business should make sure to take full advantage.
Online shoppers love convenience but hate risk. No one wants to be unsure about placing a purchase because they might be giving their financial information to an insecure site. Don’t let that happen to your business: give your customer a guarantee.
This guarantee is a digital certificate. Also known as an “SSL Certificate,”it encrypts your site’s online shopping cart, making it incredibly tough for a third party to snatch the credit card/mailing info your customers provide you.
And how will your customers know you’ve encrypted your website? Firstly, you can display a graphic (showing a seal of the certificate, or a lock, etc) on your site, but…more importantly…if your cart is properly encrypted, the “http://” in your store’s web address will display as “https://” (the “s” literally stands for “secure”, and there is no way to get it without encryption).
With a secure website, your customers can buy without worry. So include an SSL Certificate as a part of your ecommerce web hosting plan!