The Social Media Photo Filter Wars

The internet made sharing photos easier (you can email them, post them to social media, etc), and mobile devices has made creating them easier (all new phones are built with cameras).  And now there seems to be a war over who wants to help you style your photos.  If you’re confused by the current “filter” apps (filters are overlays that can make your photo look vintage, dramatic, brighter, etc), here’s a handy quick guide of the most popular available on both Apple and Android mobile phones:


Instagram is the current filter king, with pre-made filters that give you a limited amount of options quickly and with little effort.  Facebook owns Instagram now, so it’s incredibly easy to post your photos to Facebook, but impossible to post them to Twitter (when posted, a link to the photo shows up instead of the photo itself).


Twitter recently stopped users from being able to post pictures from Instagram, because they wanted in on the game.  Twitter now has pre-made filters (sound familiar?) that you can chose when posting a “TwitPic” to your feed. You can only directly post to Twitter if using this filter service.


Owned by Google, SnapSeed is google+’s answer to Instagram.  It has pre-made filters, but also allows for much more in-depth editing (contrast, brightness, spot-correction, frame selection, etc), making it a more robust but harder to use tool.  Posting pictures to Google+ is a breeze, and users can also post directly to Facebook and Twitter, making this the only service that integrates with all three social networks.

If you have a smart phone and like adding filters to photos, which do you use?  Facebook’s, Twitter’s, or Google+’s?

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